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One of the things that many folks tell me is that they have trouble coming up with really great autoresponder series, at least of any great length. Let’s be honest, it’s tough trying to think of lots of fantastic content to give your subscribers in the hopes that they’ll purchase one of your products down the line. Well, never fear because this is where PLR comes to the rescue.

One of the really great things about PLR that is well written is that it can be used for so many things…and autoresponders are no exception. With just a few PLR articles or even a PLR ebook, you can crank out a series of autoresponder messages in no time flat that will have your subscribers hungry for more.

The key is to find PLR that has enough content to turn into as long enough series. So I guess we have to ask the question, what is a long enough series? That’s where some knowledge of marketing will be very helpful.

Statistics show that it takes a prospect an average of 7 times to see your website before he is actually ready to buy anything from you. Part of the reason for that is trust and the other part is familiarity. Very few people will get something the very first time they see it. They need to do research on the item to see if there are any complaints or other things that might persuade them otherwise.

Therefore, a good autoresponder series is going to need enough installments in order to have your site viewed enough times. However, a good autoresponder series won’t send the prospect to a sales page each issue. A good series will provide more content than sales pitches. Therefore, a really effective series would have to be quite a few issues more than just that magic number of 7. I find that between 25 and 35 followups, with mostly content, is a great length for a series.

Really good PLR can easily fill that need.

So you see, PLR is good for more than just creating products and writing articles for directories and your blog. It’s also great for giving subscribers content that can ultimately turn them into buyers.

To YOUR PLR Success,

Steven Wagenheim

PLR gets a bad rap sometimes. And quite honestly, it deserves it at times. I have seen some PLR that isn’t worth the toilet paper that I use in the morning. Yes, it’s that bad.

The worst part about it is that the new marketer looking for PLR material doesn’t really know the difference between good PLR and bad PLR. Hey, I admit it. When I first started looking at PLR material, I didn’t have a clue either.

But there are some things that are just obviously bad, such as a PLR article that is nothing but a list of items. That’s not an article, it’s a list. I remember getting a list of 200 PLR articles once with a membership I belonged to. I thought I was so lucky to get all of these.

Then I took a look at them. They were nothing more than a topic title and a list of bullet points. They called it an article. Even I knew that this wasn’t an article, especially since I’d been writing articles for quite some time.

And then I got to thinking…is this the kind of crap that people are passing off as PLR? The thought made me cringe. Well, my friend John Rhodes probably felt the same way, because he was the one who came up with the idea for PLRExploitation. Honestly, I never would have thought of it because I had resigned myself to the fact that PLR was crap and I had to write my own stuff.

But I was wrong…not all PLR is crap. Some of it is actually damn good. As a matter of fact, one of my ebooks (I’m almost ashamed to admit this) is actually PLR material. Nobody has ever noticed because of what I did with it, something PLRExploitation will teach you. Not only that…the comments on the book were off the charts. And no, I’m not telling you which book it is LOL.

Point is, PLR can be very useful if you can find good material. PLRExploitation takes out all the mystery.

So if you’re thinking that PLR is worthless garbage, I got an ebook that says differently.

To YOUR PLR Success,

Steven Wagenheim

Okay, you’re probably thinking to yourself, how can I use PLR to make videos? I mean after all, this is printed material and video is…well, video. To answer your question, you first need to understand the importance of video and what makes a good video.

Love it or hate it, video is here to stay. The results of my own campaign are in and they are indisputable. I get almost as many signups from my videos as I do from my articles even though my articles outnumber my videos in quantity by over 100 to 1.

But why is video so effective?

For starters, when done well, it’s interesting and exciting. It’s also more personal when they can see you on camera. People get to see that you’re real and not just some faceless name on the Internet. This helps build trust, which is in very short supply on the Internet these days.

Video is also effective because it’s relatively new as opposed to other ways of marketing. Sure, video has been around forever, but as a marketing medium, very few people REALLY use it effectively…mostly because they don’t know how to.

Okay, so what does this have to do with PLR material?

A good video is one that is well scripted. Look at any TV show, movie, whatever. They’re all scripted. Even reality TV is scripted to some extent. Nobody just does things off the cuff…at least not successfully unless they are incredibly skilled in the art of improvisation.

Because of this, if you’re going to create a compelling video, you’re going to need good material. That material starts with having something interesting to talk about and the facts, or data, to relay to people.

That is where PLR material comes in quite handy. Remember what I said in an earlier article about the real value of the PLR being in the fact that the research was done for you? Well, you can use this same research to be the basis for your video.

Let’s say for example that you purchased PLR material and it’s an article called “3 Keys To Writing Killer Sales Copy.” You can take the information in that article, script it in your own words, create a brief video relaying that info and then upload it to YouTube and other video sites.

Do you now see the power of PLR material? That article has probably just saved you hours of time researching a topic and your video, instead of taking a whole day to complete, can be done in as little as an hour from start to finish…including the actual upload to the site.

PLR has so many uses, it’s almost mind boggling.

The key is knowing HOW to use it and make the most out of it.

To YOUR PLR Success,

Steven Wagenheim

As an article writer myself, I can tell you that using PLR material for your article marketing is a real life saver. In this particular article, which ironically is NOT written from PLR material, I’ll explain why.

Article marketing is a very effective form of online promotion. Article directories, as well as your own blogs and the blogs of others (if you’re a guest author like I am) are fantastic ways to get your message out to others without directly selling and still effectively marketing.

But why is article marketing effective marketing?

The reason is because content is what makes the Internet run. Anybody who has any problem at all, will come to the Internet looking for information that will hopefully lead to a solution to that problem. That is where articles come in. Once that information is found, through the article itself, the person is very likely to continue his research into the person who wrote the article and possibly end up purchasing a product from this person.

Okay, so what does this have to do with PLR?

Well, article writing is a long process. First there is the research involved in getting the data for the article itself and then there is the actual writing. Some articles, depending upon how much research is needed and how skilled you are at writing, could take hours to write.

Who has all that time?

That is where PLR material comes in quite handy. But this is where people don’t really understand why. It isn’t so much that the article is already written. It’s that the research, the real time consuming part, has already been done for you. That is where the true value of PLR comes in.

If I am writing articles on a subject that I know very well, then most times I will write my own articles. However, if I am writing on a subject that I know little about, but what to promote a product related to that subject, I will get some PLR material and use it as the basis of my article.

Notice I said, “as the basis” and not as the article itself. See, most people use PLR incorrectly. By that, I mean that they purchase the PLR material and pass it off as their own. This is not only wrong but downright dangerous. It’s also not necessary as it takes as little as 7 minutes to rewrite a PLR article. So there is no need to pass it off as your own work.

In PLRExploitation, we’ll show you just how to rewrite an article in 7 minutes or less. It’s really very easy if you know the secret.

To YOUR PLR Success,

Steven Wagenheim

In a previous article on PLR and what it’s good for, I talked about how it’s very useful for creating your own products. Well, that’s not the only great use for PLR. It’s also fantastic for building your list. How? I’m going to cover that in this article.

List building is probably one of the most important things you can do in order to build your business. The reason is simple. A person on your list, if treated properly (and that’s the key) could turn into a faithful and long time buyer. So building your list is critical to having a successful business.

Okay, but how does PLR help us in building our list? To understand that, you need to understand the components of building a list.

The first is the freebie. One of the best ways to get somebody onto your private list is to offer them something that’s free in order to help them with the problem that they’re having. Now, the key to this working is to offer them something free that actually has value, which means that you need to put some time and effort into what you create, which in most cases will be an ebook.

The next thing that is critical in building a solid list is follow up content. In other words, after you’ve given your prospect his free ebook, you want to follow up with him through a series of emails that will hopefully convert him from a prospect into a loyal buyer.

Well, both of these items require writing, or content. Not every marketer has the time to create a free ebook from scratch or an autoresponder series from scratch.

This is where PLR material comes in very handy. A PLR package of articles could easily be used both to create that free ebook and the autoresponder series and the cost of those articles will end up being peanuts next to what you can earn from generating such a list.

That is why PLR material is excellent for not only building a list but for keeping them interested once they’re on it. The key is finding PLR material that is going to be of good quality and easy enough to incorporate into an ebook and the subsequent autoresponder series. And believe it or not, it’s easier than you think. Soon…we’ll show you how.

I’ll have more for you tomorrow.

To YOUR PLR Success,

Steven Wagenheim

In this installment of our PLR series of articles, I’m going to be discussing some of the things that PLR material is good for. And make no mistake about it…PLR is useful for a number of things. As a matter of fact, PLR material may very well be the most useful pieces of information any marketer could use for his business. This article explains why in no uncertain terms. It is my hope that after you are done reading this brief explanation that you’ll start to have your eyes pealed for some quality PLR material that you can use to your advantage.

Probably one of the most important uses of PLR is in product creation. Let’s face it…the big money, when it comes to Internet marketing, is in creating your own products. Sure, you can make a few bucks as an affiliate marketer, but the truth is, competing with all those other affiliates is not easy. However, if you have your own product to sell, not only do you earn income from your own efforts, but you also earn income from the efforts of YOUR affiliates.

The problem is, product creation, for a lot of us, isn’t easy. You have to do research on the niche you’re creating the product for and then you have to write the product…from scratch. Let me tell you, as a product creator, sometimes staring at that blank page can be one hell of a nightmare. It’s not fun. And if you’re just starting out, it can be damn near intimidating to the point of never getting started.

However, with PLR material…and good PLR material…you can have your first product cranked out in less time than it takes to write an ad for an affiliate product that you’re promoting. No, I’m not kidding. Good PLR material doesn’t take all that long to whip into shape. You can have a quality product out there in a fraction of the time that it would take to create your own product from scratch.

Product creation is probably the biggest use for PLR material, but it’s not the only use for it. Oh no, product creation only scratches the surface as far as what you can do with PLR material. In future installments of this series, I’ll discuss some other uses for PLR material…all of which are vital to effective marketing and income generation.

See you again real soon.

To YOUR PLR Success,

Steven Wagenheim

Unless you’ve been living in a cave, you’ve probably heard all the rah-rah about PLR. I’ve been marketing online for years and honestly can’t remember when all the hoopla started. It’s certainly been a while. Well, for those of you who aren’t quite up to speed on PLR, this little introductory article should give you a good enough frame of reference so that you’ll at least know what everybody is getting so juiced up about.

PLR, or Private Label Rights, is a term used for material that can be purchased and then used as your own material as if you wrote it yourself. In other words, as soon as you make the purchase, it becomes your property to do with what you want. That means you can sell it, give it away, pawn it off at an auction…whatever. Well, not exactly. It really kind of depends.

Let me explain.

See, not all PLR is created equally. There are tons of rights that go along with PLR and quite honestly, these rights can drive you plain batty. I’ll get into individual rights in later installments. The point however, is that because there are so many rights involved with PLR, you have to be very careful when you purchase PLR material that you’re not doing something that you shouldn’t be doing.

That’s where the rights file comes in. Well, at least it should come. Not everybody includes a rights file with their PLR material. There’s no law saying that they have to either. However, when that happens, that’s when problems arise. See, the customer ends up buying the PLR package, and if it’s somebody who isn’t quite familiar with how PLR works, will simply do whatever they want with it. Now, if there is no rights file, they have a pretty good case in court, should it come to that. But the creator of the product could simply claim that it’s not PLR material to begin with and there ARE no rights. That’s when you run into trouble.

So, if you are deciding to purchase any PLR material at all, make sure you ask the creator if there is a rights file that comes with it so that you’ll know EXACTLY what you can and CAN’T do with the material.

In the next installment of this series, I’ll go over some of the common things that you can use PLR material for.

To YOUR PLR Success,

Steven Wagenheim