PLR - What’s It All About?
Sunday, March 30th, 2008Unless you’ve been living in a cave, you’ve probably heard all the rah-rah about PLR. I’ve been marketing online for years and honestly can’t remember when all the hoopla started. It’s certainly been a while. Well, for those of you who aren’t quite up to speed on PLR, this little introductory article should give you a good enough frame of reference so that you’ll at least know what everybody is getting so juiced up about.
PLR, or Private Label Rights, is a term used for material that can be purchased and then used as your own material as if you wrote it yourself. In other words, as soon as you make the purchase, it becomes your property to do with what you want. That means you can sell it, give it away, pawn it off at an auction…whatever. Well, not exactly. It really kind of depends.
Let me explain.
See, not all PLR is created equally. There are tons of rights that go along with PLR and quite honestly, these rights can drive you plain batty. I’ll get into individual rights in later installments. The point however, is that because there are so many rights involved with PLR, you have to be very careful when you purchase PLR material that you’re not doing something that you shouldn’t be doing.
That’s where the rights file comes in. Well, at least it should come. Not everybody includes a rights file with their PLR material. There’s no law saying that they have to either. However, when that happens, that’s when problems arise. See, the customer ends up buying the PLR package, and if it’s somebody who isn’t quite familiar with how PLR works, will simply do whatever they want with it. Now, if there is no rights file, they have a pretty good case in court, should it come to that. But the creator of the product could simply claim that it’s not PLR material to begin with and there ARE no rights. That’s when you run into trouble.
So, if you are deciding to purchase any PLR material at all, make sure you ask the creator if there is a rights file that comes with it so that you’ll know EXACTLY what you can and CAN’T do with the material.
In the next installment of this series, I’ll go over some of the common things that you can use PLR material for.
To YOUR PLR Success,
Steven Wagenheim