Archive for the ‘List Building’ Category

PLR - Great For Getting Feedback

Wednesday, April 9th, 2008

I think this is going to get a lot of people really excited. In a previous article, I discussed how PLR was great for getting people to opt into your list by giving them a free report and using the PLR to create that report. Well, we can actually go on step farther and use that same report to get feedback which we can then in turn use to either improve the report or for our next product. In a moment, I’m going to show you how.

But first, I want you to check out a couple of really cool videos that John Rhodes made about PLR.

You can view them here.

http://www.youtube.com/watch?v=IO9D-8IqTkg

http://www.youtube.com/watch?v=HwQ7hx_n1hQ

But don’t forget to come back and find out how great PLR is for getting feedback.

tap…tap…tap…

Oh, back so soon?

Okay, where was I?

Oh yes, how to use PLR to get feedback. It’s actually very simple. Whatever book or report it is that you’re giving away, at the very end of it, simply add a closing chapter to the report asking people what additional info they’d like to see covered. Don’t be surprised, a lot of folks will get back to you, especially if the initial report was solid.

Then, after you get back all the feedback, create your product from whatever it is you were going to use, even other PLR material, and then add your answers to the feedback requests.

For example, let’s say you gave away a free report on list building and somebody said they’d love to see a tutorial on using Aweber, since they’re probably the biggest autoresponder service. Well, all you have to do is add a chapter on Aweber. You might even want to make a video on the subject and package it with the book itself. This will add more value to it.

This is just one of many examples I could give you for adding content to your PLR material based on the feedback of others simply giving them the PLR that you have to begin with. It’s like having your subscribers write the rest of the book for you.

It’s just a little trick I picked up through my many years of marketing online.

As you can see, PLR has so many uses that they are virtually unlimited.

All you need is a little imagination and some great PLR material to start with.

PLRExploitation will give you everything you need to turn YOUR PLR stockpile into a virtual goldmine.

To YOUR PLR Success,

Steven Wagenheim

PLR - Some Personal Experience

Sunday, April 6th, 2008

I’ve been talking about PLR a lot these past few days, but what about my own personal experience with PLR? Certainly results speak louder than words. Well, even though I am a writer and create most of my own products, I have, from time to time, used PLR material when I knew it was good and knew it would help me in the long run. I’m going to share a few of my uses with you today.

My first experience with PLR came in the form of a book on article writing. I was actually doing some research on the subject because I wanted to see if the ideas on the Internet jived with my own, since I had been writing offline for over 25 years.

Well, the book I found was well written. So well written that I used it as the basis for my new book on article writing. I added a few of my own ideas and put it out. This did two things.

The first was that it allowed me to make some sales without having to put a lot of work in.

The second was more subtle. See, I knew there was a lot I wanted to add to the book, but I also knew it was going to take me some time to do this. So having the book out there gave me time to create my second version and still make money at the same time.

Eventually, I replaced the PLR product with my own totally original product. But it had served its purpose. It made me money and bought me some time, AND it gave me some inspiration.

My second experience with PLR was a health related book. I’m going to keep the actual book under wraps because I don’t want to expose my other niche which I promote in under a pseudonym.

The book I got was very well written but I knew that since it was PLR, I had to rewrite it slightly. So I did and put it out under my name. The book has made me several thousand dollars with just a little bit of promotion.

My last experience with PLR to date was an autoresponder series that I bought for another niche. It doesn’t make me money directly, but it’s excellent content that I can use to give to my list and then in turn, they become buyers because of it. So it indirectly makes me an income.

Granted, it’s not a lot of material that I have used. As I said, I do most of my own writing. However, the few times I have used PLR, they have always produced me an income either directly or indirectly.

Point is, my own personal experience with PLR shows that IF you get PLR that is good to begin with and IF you know what to do with it, you can make a nice income from it without a lot of work. As a member of a forum I attend said in one of his posts, and I am paraphrasing, “All those who dismiss PLR as a viable means of income generation, it’s just more easy money for me.”

It is SO true.

To YOUR PLR Success,

Steven Wagenheim

PLR - Great For Autoresponders

Saturday, April 5th, 2008

One of the things that many folks tell me is that they have trouble coming up with really great autoresponder series, at least of any great length. Let’s be honest, it’s tough trying to think of lots of fantastic content to give your subscribers in the hopes that they’ll purchase one of your products down the line. Well, never fear because this is where PLR comes to the rescue.

One of the really great things about PLR that is well written is that it can be used for so many things…and autoresponders are no exception. With just a few PLR articles or even a PLR ebook, you can crank out a series of autoresponder messages in no time flat that will have your subscribers hungry for more.

The key is to find PLR that has enough content to turn into as long enough series. So I guess we have to ask the question, what is a long enough series? That’s where some knowledge of marketing will be very helpful.

Statistics show that it takes a prospect an average of 7 times to see your website before he is actually ready to buy anything from you. Part of the reason for that is trust and the other part is familiarity. Very few people will get something the very first time they see it. They need to do research on the item to see if there are any complaints or other things that might persuade them otherwise.

Therefore, a good autoresponder series is going to need enough installments in order to have your site viewed enough times. However, a good autoresponder series won’t send the prospect to a sales page each issue. A good series will provide more content than sales pitches. Therefore, a really effective series would have to be quite a few issues more than just that magic number of 7. I find that between 25 and 35 followups, with mostly content, is a great length for a series.

Really good PLR can easily fill that need.

So you see, PLR is good for more than just creating products and writing articles for directories and your blog. It’s also great for giving subscribers content that can ultimately turn them into buyers.

To YOUR PLR Success,

Steven Wagenheim

PLR - Great For List Building

Tuesday, April 1st, 2008

In a previous article on PLR and what it’s good for, I talked about how it’s very useful for creating your own products. Well, that’s not the only great use for PLR. It’s also fantastic for building your list. How? I’m going to cover that in this article.

List building is probably one of the most important things you can do in order to build your business. The reason is simple. A person on your list, if treated properly (and that’s the key) could turn into a faithful and long time buyer. So building your list is critical to having a successful business.

Okay, but how does PLR help us in building our list? To understand that, you need to understand the components of building a list.

The first is the freebie. One of the best ways to get somebody onto your private list is to offer them something that’s free in order to help them with the problem that they’re having. Now, the key to this working is to offer them something free that actually has value, which means that you need to put some time and effort into what you create, which in most cases will be an ebook.

The next thing that is critical in building a solid list is follow up content. In other words, after you’ve given your prospect his free ebook, you want to follow up with him through a series of emails that will hopefully convert him from a prospect into a loyal buyer.

Well, both of these items require writing, or content. Not every marketer has the time to create a free ebook from scratch or an autoresponder series from scratch.

This is where PLR material comes in very handy. A PLR package of articles could easily be used both to create that free ebook and the autoresponder series and the cost of those articles will end up being peanuts next to what you can earn from generating such a list.

That is why PLR material is excellent for not only building a list but for keeping them interested once they’re on it. The key is finding PLR material that is going to be of good quality and easy enough to incorporate into an ebook and the subsequent autoresponder series. And believe it or not, it’s easier than you think. Soon…we’ll show you how.

I’ll have more for you tomorrow.

To YOUR PLR Success,

Steven Wagenheim