Private Label Rights (PLR) are interesting but misunderstood. The bottom line is that someone else has done a ton of work for you. PLR is also usually very affordable. Read between the lines here: PLR is the same as getting cheap labor.
But, the coolest thing is that you can buy time. When you purchase PLR you get several hours of high quality work, if you know what you’re doing at least. When I say “buy time” I mean that you buy the product, then you do some quick edits, and you’re done. You can whip up new web sites, new products, new squeeze pages, new sales pages, and more, in very little time when you grab PLR.
Here’s an example. About a week ago I bought 3 PLR packages for just $15. I got a sales page, a squeeze page, ebook, ebook cover, and even a 3-part autoresponder series to help sell the product. It took me about 2 hours to get *everything* stood up.
So, PLR means speed but there are two important points I need to emphasize. First, you have to know how to find great PLR. For example, the Simple PLR Club is awesome. And, so are the PLR Newsletters. I cannot stress this enough. A lot of PLR is complete junk so knowing how to find great PLR is one of your top goals. If you bad low quality PLR you’ll end up burning more time than it would have taken to create the materials yourself.
Tip: PLR Exploitation explains exactly how to judge the quality of PLR before you buy it. (Amazing techniques.)
Second, if you really want to “buy time” use the following PLR Kung Fu technique. Invest in great PLR then outsource all the updates. So, let’s say you buy 10 PLR articles on gardening for $20. Simply find a virtual assistant or enlist the help of an article wizard to re-write the PLR articles. This might cost you $3 more per article. The 10 articles would be nearly 100% fresh but they would only cost you $50 in total ($20 for the PLR and $30 for the re-writing.) This is why I say that PLR is speed.
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